Very often, novices face a lot of problem in understanding the commonly used technical jargon related to search engine optimization and link building. Whenever they refer to resources for building their knowledge base on this subject, they get struck at the beginning itself because there are a lot of terms the meanings to which they fail to understand. As a result, their learning gets hindered and need to refer to a whole lot of other resources to first understand the meanings of each of the technical words used in the more advanced SEO and link building resources.
In order to be successful, a webmaster must familiarize himself with all the terms that are commonly used in the optimization and link building process. Hence, provided below are some of the most important terms and definitions that are frequently during the process of site optimization and link building. Search engine optimization The process of improving the visibility of your website to the search engine spiders as well as to the search engine users, which results in improved search page rankings and improved traffic to your website, is known as search engine optimization. However, sometimes the page ranking of your site can also be determined by the amount you pay for each single click to your site that you get from a particular Pay Per Click Search Engine.
Meta Description Tag The textual information presented on the top end of the web page, placed just under the Page title, which explains the purpose of the page or the essence of the page as a short description, is known as the meta description tag. Keyword A keyword is a word which serves the purpose of describing your site content, your niche and the theme of your blog site or your website. When a search engine user tries to find information related to your niche, then he usually types in a keyword phrase as the search string to obtain information about that particular niche. Keyword Density (frequency of usage of the keywords in a page) is very crucial for maintaining the search engine rankings. While low keyword density can lead to low search engine ranks, a very high keyword density entails the risk of being banned for keyword stuffing and spamming. Link Building There are many different ways through which you can obtain links pointing to your website from other related websites of your niche.
Although natural link building is the healthiest way to build links, there are several other ways of building quality backlinks, such as link exchange programs, obtaining reciprocal links, link baiting, being listed in e-zines, newsletters, directories, search engines, etc. Another great way of building quality one-way links is to go for LinkVana. Check out any LinkVana review to learn more about this excellent linking service. There are several other terms, the meanings of which you must familiarize yourself with, in order to facilitate your optimization and link building efforts and to make them more effective and efficient.